Bibliography
Research on “People
Just Do Nothing”
A surprising amount of TV shows that were made into movies
were actually for kids, according to this Wikipedia article:
Many TV shows that became movies are now hugely popular
franchises as they have benefited from the wider audience that cinema brings
Take Batman for example. It was adapted from comics into a
TV show, then into movies, then back into a kids TV show, then into a grittier
movie with much more realism, and remains relevant even after all the years of
its existence.
According to the list at
The Inbetweeners movie sold £45 million in the UK box office, making it the 22nd highest earning film in the UK since 1989. This is important because the two movies not only share a similar target audience, but they also were both adapted from a TV series into a movie.
The Inbetweeners Movie was very succesful, as could be People Just Do Nothing.
Research types
Research types
Research is important and comes in many
forms. Some are easier to work with, some are easy to trust and some are just
wrong.
The main types of data:
- Quantitative
- Qualitative
- Primary research
- Secondary research
Quantitative
What it means:
Quantitative means that the research is
numerical. It could be a graph showing that person one has 3 t-shirts, and
another has 4. It could be an averaging of several numbers, or it could be raw
data in a table.
What it’s good for:
Quantitative results are great for
comparing one quantity to another similar. One movie at the box office could
have grossed 1 million. This might sound huge, but without comparison, we don’t
really know. By comparison, one film could have made just £5,000, making the 1
million huge. Another film might have made 6 million, making the film sound
relatively smaller. The average gross for a film at the box office made in the
same month however could be £100,000, which would make the film very
successful.
Qualitative
What it means:
Qualitative data is data that is not put
into numbers, instead being in words. If somebody were to read this document to
find out about the different types of data, the data would be quantitative,
rather than qualitative. Somebody talking about research is quantitative. If
this document were instead a graph, with numerical evidence on why quantitative
data is much more useful and popular than qualitative data, then the
information would be qualitative. If I talked about why the figures matter and
explained why certain numbers correlate, the document would both be
quantitative and qualitative. The biggest underlying difference between the two
documents would be the lack of subjective and opinionated statements made in
numerical, qualitative data.
What it’s good for:
Qualitative data is subject to opinion.
While research could be objective and no longer subject to opinions, it
wouldn’t tell you much. Qualitative data is good for sharing opinions with
data. A graph about car sales makes a lot more sense when an engineer or a car
salesman gives context to it. Qualitative data in the wrong hands can be
harmful – data can be spun to show a completely different side of the story.
The media can use this, for example. 10,000 kids could have been kidnapped in ten
years. That might sound like a terrifying statistic, but the media could be
hiding that only 6 of these kidnappings happened in the country. The reason
statistics like these are hidden could be for multiple reasons, like intentionally
covering it up to sensationalize and grab the attention of audiences, or
statistics could have not been well researched enough.
Primary
What it means:
Primary research is research collected
first hand. That means research you have collected from your own
experimentation or observation. You might notice that 10 in 100 cars that cross
a motorway in Birmingham and white, or you might discover that most cars CO2
emissions average way above what they should be for the environment.
What it’s good for:
Primary research is incredibly trustworthy
as you can much more directly control and minimize the potential of human
error.
Secondary
What it means:
Secondary research is research acquired
from a third party – Apple sold 6 million iPhones for example.
What it’s good for:
Secondary research isn’t always
trustworthy, but it is often data that cannot be easily obtained any other way. For example, Asda might have found out that 7 million plastic bags were used last year.
People Just Do Nothing Market Research
This graph shows the average viewing time for BBC3, the host of People Just Do Nothing, as well as E4, our comparison point for making a TV comedy for teens as they host The Inbetweeners.
Also shown is BBC2 and Sky1, both major competitors to each other.
The graph demonstrates some viability to the movie. Based on the viewing time alone, you could assume that BBC3's programs could not capture their target audience's attention for long enough - at 18 minutes on average - to make a movie viable. However, E4 hosts the Inbetweeners, and their average viewing time is only 4 minutes longer. Since E4 had incredible success with their comedy "The Inbetweeners", it's clear that making TV into a movie makes sense.
This research is secondary, but we have good reason to believe it is telling the truth as it comes from a company that collects research exclusively, and is the trusted figure of the industry.
When is the best time to release the movie?
In December of 2015, the viewers of BBC3 watched the channel for an average of 20 minutes when they tuned in. In June, viewers tuned in for an average of 19 minutes, showing little or no correlation between summer/ winter and viewing time. In fact, the average viewing time does not change much at all in the year of 2015.
The lowest the channel has dropped is to 17 minutes in September, dropping a whole 2 minutes from the month before. My theory on this is that since BBC 3 target a younger audience, many people are on holiday - The summer holidays end in September.
For this reason, I think the best time for the movie to be released is around August. The audience is clearly influenced by the summer holidays, and while the average viewing time may drop towards the end of the summer holidays, the viewers are still watching towards the start, and with so much free time, the movie will most likely get more viewers.
People Just Do Nothing Market Research
This graph shows the average viewing time for BBC3, the host of People Just Do Nothing, as well as E4, our comparison point for making a TV comedy for teens as they host The Inbetweeners.
Also shown is BBC2 and Sky1, both major competitors to each other.
The graph demonstrates some viability to the movie. Based on the viewing time alone, you could assume that BBC3's programs could not capture their target audience's attention for long enough - at 18 minutes on average - to make a movie viable. However, E4 hosts the Inbetweeners, and their average viewing time is only 4 minutes longer. Since E4 had incredible success with their comedy "The Inbetweeners", it's clear that making TV into a movie makes sense.
This research is secondary, but we have good reason to believe it is telling the truth as it comes from a company that collects research exclusively, and is the trusted figure of the industry.
When is the best time to release the movie?
In December of 2015, the viewers of BBC3 watched the channel for an average of 20 minutes when they tuned in. In June, viewers tuned in for an average of 19 minutes, showing little or no correlation between summer/ winter and viewing time. In fact, the average viewing time does not change much at all in the year of 2015.
The lowest the channel has dropped is to 17 minutes in September, dropping a whole 2 minutes from the month before. My theory on this is that since BBC 3 target a younger audience, many people are on holiday - The summer holidays end in September.
For this reason, I think the best time for the movie to be released is around August. The audience is clearly influenced by the summer holidays, and while the average viewing time may drop towards the end of the summer holidays, the viewers are still watching towards the start, and with so much free time, the movie will most likely get more viewers.
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